How often you check your phone each day? The answer to the question is, well, it depends. In order to bring you daily smartphone unlock statistics, our data scientists have parsed the data from over 100 million impressions (and the same number of smiles?).
An unlock is counted when a user opens her phone and slides to the right or left on Slidejoy’s lock screen to gain access to her phone’s functions. For example, I would like to send a text to my mother who is worried about me, so I open my phone, slide to the right and proceed to call my mother. For more information on how Slidejoy works, check out our website.
Disclaimer: The commentary below is from our CEO, Rob. Feel free to disregard it completely (the rest of us usually do).
This proves that the younger generation is lazy and has too much time on its hands. They have nothing better to do all day than to snappitychat or whatever kids call it these days.
There are only two interpretations (with no in between).
1 – Men are more productive members of society because they are likely using their extra unlocks for purposes like texting their boss to see how many sugar packets she wants with her coffee.
2 – Men are good for nothing because they are probably spending way too much time sending Yo’s to each other or playing games when they should be productive members of society.
Female teens are probably unlocking their phones more to chat with each other about their fave new lip gloss, take selfies to show off their new lip gloss and/or take pictures of their food that will likely smear said lip gloss.
This clearly depicts the evolution of relationships from the “No, I miss you more’s” while ‘In a Relationship’ to the “I’m not going to bother checking to see if your stomach is ok because your farts kept me awake all night’s” while ‘Married.’
It’s true, college-educated folks are the unproductive ugly middle step-children to its less and more educated siblings.
Mondays and Wednesdays are the days that work/study gets done. Fridays are for planning weekends and Thursday’s dream of becoming the new Friday has gained some steam.
We check our phones between 19 to 55 times a day depending on who you are. If you’re a marketer and you’d like some keen insights into how to use these data for your next mobile marketing campaign, then email us and our data scientists will be happy to help you do so thoughtfully.
Disagree with the commentary (how dare you!)? Leave your comments below.